They’d be like, Oh, I forgot, I used to have a pair of those for soccer practice. “The thing about wearing the shoe, especially when it’s not on trend, is people remember it. Over the years, he realized that the understated Samba evoked a particularly strong-even emotional-response in other people. “It’s Bob Marley-ish for me,” says Bradley, who has had a pair or two in his footwear rotation since 2004. Fashion stylist Ian Bradley initially recognized the sneaker’s roots in Jamaica’s football-obsessed reggae scene. The new generation of Samba fans have been drawn to this deep well of nostalgia. Perhaps most strikingly, they provided a rare moment of consensus: we all agreed, more or less, on what a cool shoe looked like. In those early summer days, the Samba looked as part of the city’s urban fabric as the Nike Air Force 1. By then, I was seeing Sambas everywhere: on the feet of tourists in Soho, who wear them instead of hefty walking shoes, but also on bankers in Midtown, who have seemingly moved on from Allbirds. We all work in the fashion world, or close to it-but in this case it felt like we were actually late to the party. Earlier this summer, when I met up with a half dozen friends at a downtown NYC bar after work, I counted four sets of Sambas under the table, including my own beat-up white pair, which I bought for about $75 last year. In a men’s fashion landscape riven by flash-in-the-pan microtrends and TikTok-engineered memes, the Samba trend is pleasantly real and surprisingly universal. Which made it particularly surprising that this summer belonged to an unassuming mass market sneaker developed over 70 years ago: the Adidas Samba. The ruthless logic of hype dictates that the harder a sneaker is to get, the more desirable it is. What do you think of the video? Spot anything random.In the sneaker world, popularity is often directly correlated with newness and rarity. As far as kick starting the World Cup build up goes, adidas have nailed it. The video takes a few re-plays and will have you bashing the pause button throughout to distinguish what's going on in amongst the madness but one thing's for sure, the new Samba Collection are unmissable on pitch. The new collection is a huge statement of intent from adidas and with a new F50 and 11Pro in their armoury all the signs are in place for the brand to come flying out the blocks next summer. The Samba Collection is launched to kick off the countdown to Brazil and becoming the first brand to show some of the World Cup cards adidas have opened proceedings with a big Brazilian bang.
From half naked dancers to a man holding a giant neon fish, it's an insanely awesome video from adidas to whet your appetite ahead of the World Cup in Brazil. The clip is a celebration of colour and culture with star adidas players including Oscar, Dani Alves, Fernando Torres, Leo Messi and Mesut Özil all lacing up in the vibrant Samba collection. If the craziness of the boots wasn't enough adidas have released a new video capturing the culture of Brazil, showcasing their players and boots and offering a taster of the carnival atmosphere and samba rhythm to come next summer. Adidas have got the World Cup ball rolling by smashing a rocket of a volley hurtling down the road to Rio in the shape of their new Samba Collection.
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